Archive · 10 Sep 2026
Apple Launches iPhone 18 Pro Models With Siri AI
Apple has announced two new phones called the iPhone 18 Pro and iPhone 18 Pro Max.
They were shown at an event in Cupertino on September 9.
The phones have a new A20 Pro chip designed to make them faster and better at artificial-intelligence tasks.
Siri has been redesigned to understand personal information and help with actions across apps.
The cameras can now change their aperture, which helps control brightness and background blur.
Apple says the phones can charge to 50 percent in about 15 minutes.
People can pre-order them on September 12, and they go on sale on September 18.
Apple also introduced new watches and AirPods at the same event.
The reported prices differ by market, with Indian and US starting prices listed separately.
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max at a September 9 keynote in Cupertino.
The phones use Apple’s A20 Pro chip, built on a 2-nanometer process, with claimed gains in processing, graphics, memory bandwidth, thermal management, and on-device AI.
A redesigned Siri AI can use personal context and screen content, while Apple Intelligence adds features for photos, Safari, image generation, and other tasks.
The new camera system includes a 48MP Fusion main camera with a variable aperture, giving users more control over light intake and depth of field.
Pre-orders begin September 12 and sales start September 18; India prices start at Rs 1,64,900 for the Pro and Rs 1,79,900 for the Pro Max, while listed US prices start at $1,199 and $1,299.
- Who
- Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max.
- What
- The company launched two Pro smartphones with the A20 Pro chip, redesigned Siri AI, Apple Intelligence features, and a variable-aperture camera.
- When
- The phones were announced on September 9; pre-orders begin September 12 and sales begin September 18.
- Where
- The announcement took place at an Apple keynote in Cupertino; India availability and pricing were also reported.
- Why
- Apple is emphasizing improved performance, artificial intelligence, photography, battery life, charging, and camera control.
- US starting prices
- iPhone 18 Pro: $1,199; iPhone 18 Pro Max: $1,299
- India starting prices
- iPhone 18 Pro: Rs 1,64,900; iPhone 18 Pro Max: Rs 1,79,900
- Availability
- Pre-orders start September 12; sales begin September 18
- Processor
- A20 Pro chip using 2-nanometer process technology
- Camera
- 48MP Fusion main camera with variable aperture, described as a first for iPhone
- Charging
- Apple says the phones can reach 50 percent charge in about 15 minutes
- Storage
- Reported India configurations: 256GB, 512GB, 1TB, and 2TB
- Other products
- Apple also introduced Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5
