Archive · 9 Jan 2026
Amazon Employees Must Prove Worth Under New Forte Program
Amazon has started a new program called Forte where employees have to show what they have done well.
Before, they just had to talk about what they are good at.
Now, they need to show results and talk about risks they took, even if those risks didn't work out.
This makes some employees nervous because it's a big change.
Amazon wants to see what people have achieved in a way that can be measured.
Amazon introduces Forte program requiring employees to submit individual accomplishment lists.
Shift from open-ended performance reviews to measurable results.
Employees must detail risks taken and innovations, even if unsuccessful.
Previous reviews focused on reflecting on personal strengths and best performance.
Change aims to encourage a focus on measurable outcomes and innovation.
- Who
- Amazon employees
- What
- New performance review program called Forte
- When
- Not specified
- Where
- Amazon
- Why
- To focus on measurable results and encourage innovation
- Company
- Amazon
- Program Name
- Forte
- Performance Review Change
- Shift to measurable results
- Employee Requirements
- Submit individual accomplishment lists
- Previous Review Focus
- Reflection on 'superpowers' and best performance
- New Review Focus
- Measurable results, risks taken, and innovations