11 months ago
Under Armour Launches Lifestyle Shoe UA Echo in India
Under Armour is releasing a new shoe called the UA Echo in India.
This marks their move into the lifestyle sneaker market.
The shoe has a modern design with features like a flexible heel and comfortable cushioning, meant for both training and everyday use.
It is aimed at attracting younger customers.
The UA Echo is competing with brands like Nike, Adidas, and Puma in this market.
The shoe is available in four colors and can be purchased online and in stores.
Under Armour launched the UA Echo sneaker in India.
The launch signals a move into the lifestyle footwear market.
The UA Echo combines sport technology with streetwear design.
The shoe includes a SlipSpeed heel and HOVR cushioning.
The Echo is priced at ₹16,999 and is available in four colors.
- Who
- Under Armour
- What
- Launched UA Echo in India
- Where
- India
- When
- October 1, 2025
- Why
- To expand into the lifestyle sneaker market
Key facts
- Product
- UA Echo sneaker
- Launch Date
- October 1, 2025
- Price
- ₹16,999
- Available Colors
- Rebel Pink, Expedition Green, Black, White
- Availability
- Underarmour.in & Brand Stores
- Key Feature
- SlipSpeed convertible heel
Quotes
Yassine Saidi
Chief Product Officer and General Manager of Under Armour
“This launch is about setting a foundation for what footwear from Under Armour can mean outside of pure performance.”
news18.com
“The UA Echo is our first step in defining sportswear at Under Armour”
news18.com
