Archive · 14 Aug 2025
Supreme Court Allows Blender’s Pride and London Pride to Coexist
Imagine two companies, one making Blender's Pride alcohol and the other making London Pride.
The first company sued the second, saying their similar names and packaging were confusing customers.
The courts looked at it and said no, the second company can keep its name.
The Supreme Court agreed because the word 'Pride' is common, and the packaging looks different enough.
So, both brands can keep selling their drinks.
The Supreme Court ruled that Pernod Ricard's Blender's Pride and JK Enterprises' London Pride can coexist.
Pernod Ricard had sued JK Enterprises, alleging trademark infringement due to similarities in branding.
The court upheld a previous ruling stating Pernod Ricard doesn't have exclusive rights to the word 'Pride'.
The courts found the packaging, color schemes, and labels were distinct enough to avoid consumer confusion.
Pernod Ricard sought a permanent injunction, damages, and an interim injunction, all of which were denied.
- Who
- The case involved Pernod Ricard, makers of Blender's Pride, and JK Enterprises, makers of London Pride.
- What
- The Supreme Court ruled that both Blender's Pride and London Pride can continue to operate.
- When
- The Supreme Court made its ruling recently, upholding a previous verdict from November 2023.
- Where
- The legal battle took place in the Madhya Pradesh High Court and the Supreme Court.
- Why
- Pernod Ricard sued JK Enterprises claiming trademark infringement.
Pernod Ricard's Arguments
JK Enterprises' Position
Trademark Infringement Claim
Pernod Ricard's Arguments
Pernod Ricard claimed JK Enterprises infringed on their trademark by using the word 'Pride' and similar branding.
JK Enterprises' Position
The courts found the branding of London Pride distinct enough to avoid confusion, and that 'Pride' is a common term.
- Plaintiff
- Pernod Ricard
- Defendant
- JK Enterprises
- Brands Involved
- Blender's Pride, London Pride
- Court Ruling
- Both brands can coexist
- Legal Action Sought
- Permanent Injunction, Damages
- Previous Verdict
- Madhya Pradesh High Court, November 3, 2023