CRED's Super App Strategy: Aiming High, Facing Profitability Hurdles

CRED, a platform for affluent individuals, is trying to become a super app, like other companies that offer many services in one place.

They want to offer everything from managing money to vehicle services.

However, they are losing ground in areas like UPI payments, which is important for the overall super app strategy.

Despite high revenues, CRED is still losing money.

Experts are questioning if they can become profitable, and focusing on profitability might be key.

CRED is sitting on a big group of customers and needs to make the right moves.