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Cornerstone Launches Music Talent Management Vertical With Initial Artists
Cornerstone is a company that helps sports and entertainment talent manage their careers.
It has now created a new music division called Cornerstone Music.
The division has signed Raja Kumar as its first artist and added rapper Quake.
Its goal is to find talented people early in their careers.
It will work with artists, songwriters, composers and producers.
The division also wants to create and develop new songs and other music projects.
Cornerstone says it wants to help artists build careers over many years.
The company’s CEO said music was the missing part of its existing business.
Cornerstone has launched a new artist and music talent management division called Cornerstone Music.
Raja Kumar is identified as the division’s first signed artist, while Punjabi hip-hop rapper Quake joins its initial roster.
The company plans to discover and develop emerging artists, songwriters, composers and producers.
Cornerstone Music will acquire and develop new music, original songs and music-related intellectual property.
CEO Bunty Sajdeh said the division aims to build careers over the long term, including for established artists.
- Who
- Cornerstone, CEO Bunty Sajdeh, Raja Kumar and Punjabi hip-hop rapper Quake.
- What
- Cornerstone launched Cornerstone Music, a new artist and music talent management vertical.
- Where
- When
- September 23, 2026.
- Why
- To discover and develop music talent, build artists’ careers over the long term, and acquire or develop new music and related intellectual property.
Key facts
- New vertical
- Cornerstone Music
- First signed artist
- Raja Kumar
- Additional roster member
- Quake, a Punjabi hip-hop rapper
- Focus
- Discovering and developing artists, songwriters, composers and producers
- Creative assets
- New music, original songs and music-related intellectual property
- Company CEO
- Bunty Sajdeh
- Announcement date
- September 23, 2026
Quotes
Bunty Sajdeh
CEO of Cornerstone
“Music has always been the missing piece for us. We’ve spent years building careers in sport and entertainment by backing people before the world catches on, and that’s exactly the instinct we’re bringing to Cornerstone Music. Signing Raja Kumari as our first artists isn’t a coincidence, it is exactly the kind of talent this vertical was built for.”
thehindubusinessline.com
Sources
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