Archive · 9 Aug 2026

Britannia sees uneven international recovery as supply-chain pressures ease

Britannia sees uneven international recovery as supply-chain pressures ease

A big biscuit and snack company called Britannia had trouble getting its products to other countries because of problems with shipping and world events.

In the last few months, those shipping problems started to get better, so the company's business in other countries began to recover a little.

But the recovery was uneven: business in Africa, especially Kenya, was doing well, while the Middle East and North America were still hard places to sell.

The troubles also made fuel and shipping cost more, which is expensive for the company.

Even so, Britannia made more money than it did a year ago, and it sold more products too.

The company saved money by being smarter with packaging, fuel and energy, including using more renewable energy.

In India, its home country, most of its products sold well, and online shopping grew strongly.

Most of its online sales now come from very fast delivery services called quick commerce.

The company also spent more on advertising to keep its brands popular.

Sources