Archive · 4 Sep 2025
AI Still Needs Humans: Content Strategy and the Future
Imagine robots that can write lots of stuff really fast.
But, even the companies that make these robots still need people to help.
These people are called content strategists.
They make sure the writing is good, that it appeals to the right people, and builds trust.
Robots are good at writing a lot, but people are better at understanding what people want to read and what makes them trust a brand.
So, it's like a team: robots help by writing quickly, and humans guide the robots to ensure it is of high quality.
OpenAI, the creator of ChatGPT, hired a content strategist with a high salary.
AI can generate content quickly, but human guidance is still needed for strategy.
Content strategy involves audience understanding, planning, and brand voice.
AI-first companies are expanding their human communications teams.
Humans focus on narrative, trust, and storytelling, while AI aids in content production.
- Who
- OpenAI and other AI-first companies
- What
- Are hiring human content strategists, highlighting the limitations of AI in content creation.
- When
- Recently
- Where
- N/A
- Why
- To guide content, ensure quality, build trust, and manage aspects like audience research and brand voice.
- Company Hiring
- OpenAI, Anthropic
- Job Title
- Content Strategist
- Salary Range
- Upper six figures
- Key Tasks AI Can't Manage
- Multi-channel planning, audience research, narrative control