Archive · 22 Dec 2025
Kriti Sanon Invests in D2C Supplement Brand Supply6
Kriti Sanon, a popular Bollywood actor, has invested in and become a brand ambassador for Supply6, a nutrition and wellness startup.
Supply6 sells daily nutritional sachets, zero-sugar electrolyte mixes, and protein wafers.
The company aims to help people fill nutrient gaps in their diets.
It has raised funding from various investors and has a significant presence in India and the US.
The startup is part of a growing market for dietary supplements, which is expected to reach $62 billion by 2033.
Kriti Sanon has previously partnered with other tech startups in the wellness and skincare sectors.
Kriti Sanon invests in and becomes brand ambassador for D2C nutrition brand Supply6.
Supply6 sells daily nutritional sachets, zero-sugar electrolyte mixes, and protein wafers.
The startup aims to fill nutrient gaps in Indian diets and has a 45% repeat purchase rate.
Supply6 raised $1.1 Mn in pre-seed funding from Zeropearl VC, Kunal Shah, and other investors.
The Indian dietary supplements market is projected to reach $62 Bn by 2033, with a CAGR of 13% since 2024.
- Who
- Kriti Sanon, Supply6, Vaibhav Bhandari, Rahul Jacob
- What
- Investment and partnership in D2C supplement brand Supply6
- When
- Not specified
- Where
- Bengaluru, India; also present in the US
- Why
- To deepen engagement with urban, health-conscious consumers and shift the wellness conversation towards foundational habits
- Investor and Ambassador
- Kriti Sanon
- Founded
- 2019
- Founders
- Vaibhav Bhandari, Rahul Jacob
- Annual Revenue
- INR 36 Cr
- Repeat Purchase Rate
- 45%
- Pre-seed Funding
- $1.1 Mn (INR 9 Cr)
- Market Projection
- $62 Bn by 2033
- CAGR
- 13% since 2024