Archive · 22 Sep 2025
Lumina Media Invests Seven Figures in Sidemen's Management Company
Lumina Media, a company started by Pulse Films founder Thomas Benski, has invested a large sum of money into Arcade, the company that manages the popular YouTube group, The Sidemen.
This investment will help Arcade grow and expand, especially in Europe, the Middle East, and Africa (EMEA).
The Sidemen, which includes influencer KSI, is a very successful group with millions of subscribers and views.
Lumina Media aims to help The Sidemen become a global brand and give other creators the chance to reach the same level of success.
The UK government is also considering ways to promote content made by broadcasters on platforms like YouTube, reflecting the growing importance of YouTube and its creators.
Lumina Media invested a seven-figure sum in Arcade.
The investment includes a minority stake for Lumina.
Arcade manages The Sidemen, a popular British YouTube collective.
The Sidemen have over 130 million subscribers and 40 billion views.
The investment aims to help Arcade expand and support creator-led platforms.
- Who
- Lumina Media, Arcade (management company of The Sidemen), and The Sidemen
- What
- Lumina Media invested a seven-figure sum in Arcade.
- When
- The investment was announced recently.
- Where
- Arcade is based in the UK.
- Why
- To accelerate Arcade's expansion and help The Sidemen and other creators become entertainment powerhouses.
- Investor
- Lumina Media
- Investment Amount
- Seven figures
- Company Invested In
- Arcade (management company of The Sidemen)
- Lumina's Founder
- Thomas Benski
- The Sidemen's YouTube Subscribers
- Over 130 million