Toyota and Suzuki Alliance Faces Market Share Decline

Toyota and Maruti Suzuki (a part of Suzuki) teamed up in 2019 to share car models and technology.

They started by selling the same cars with different brand names, like the Toyota Glanza and Suzuki Baleno.

At first, their combined market share in India was high, but over five years, it has decreased from 53% to 48%.

Maruti Suzuki's market share dropped significantly, while Toyota's more than doubled.

This happened because some customers who liked Maruti Suzuki's cars preferred the Toyota brand for its perceived premium quality.

Also, other car companies like Tata Motors and Mahindra launched new, popular SUVs that took away some of Maruti Suzuki and Toyota's customers.

Despite selling more units overall, Maruti Suzuki struggled to keep up with the growing demand for premium SUVs, a segment where their partnership was supposed to give them an advantage.