Archive · 1 Jan 2026
Elon Musk Hints at Higher Payments for X Creators
Elon Musk, the boss of Tesla, SpaceX, and X (formerly Twitter), said that X might start paying content creators more money.
He wants to make sure that creators are paid fairly and that there is no cheating in the system.
Nikita Bier, who is in charge of products at X, said they have a new way to stop most of the cheating.
Some people on the internet are excited about this because they think it will make X a better place for videos and help creators earn more money.
Musk also said earlier that X was not paying creators enough compared to YouTube.
X has a program where creators can earn money based on how many people engage with their posts, but some people have had problems with it, like not getting paid on time or not understanding how the payments work.
Elon Musk hinted at increasing payments to X content creators to compete with YouTube.
Musk emphasized enforcing rules to prevent cheating in the payment system.
Nikita Bier, X's head of product, responded that they have a new method to reduce fraud.
Independent journalist Nick Shirley praised the potential change, saying X is a better platform for sharing videos without censorship.
Musk previously admitted that X was underpaying creators compared to YouTube.
- Who
- Elon Musk, Nikita Bier, and content creators on X
- What
- Potential increase in payments to content creators on X
- When
- Announced on Wednesday (specific date not provided)
- Where
- On the social media platform X (formerly Twitter)
- Why
- To compete with YouTube and retain authoritative content amid AI-generated material
- Elon Musk
- CEO of Tesla, SpaceX, and X (formerly Twitter)
- Nikita Bier
- Head of Product at X
- YouTube
- Google-owned video platform
- Creator Monetization Programme
- X's system for paying creators based on engagement
- AI-Generated Content
- Content created by artificial intelligence