Archive · 29 Oct 2025
Comfort Fabric Perfume Debuts at Lakmē Fashion Week, Pooja Hegde Features
Imagine your favorite clothes smelling super fancy, like they just came from a fancy perfume store!
That's what a brand called Comfort did at a big fashion show called Lakmē Fashion Week.
They have a new line of fabric softeners that smell like expensive perfumes.
They even had a famous actress, Pooja Hegde, there to show how stylish and luxurious these special laundry scents can be.
It's like turning laundry into a way to express your personal style and feel a little bit fancy every day.
Comfort, a fabric conditioner brand, collaborated with Lakmē Fashion Week x FDCI.
The brand launched its new premium fabric conditioner line, 'Comfort Perfume Deluxe'.
This new range is inspired by award-winning luxury perfumes.
Actress Pooja Hegde was featured, embodying the essence of the new product range.
The collaboration aims to position Comfort as a component of personal style and daily luxury.
- Who
- Comfort, a fabric conditioner brand from Hindustan Unilever, and actress Pooja Hegde
- What
- Launched a new luxe range of fabric conditioners called 'Comfort Perfume Deluxe' inspired by luxury perfumes, presented through a collaboration at Lakmē Fashion Week x FDCI.
- When
- During Lakmē Fashion Week x FDCI
- Where
- At Lakmē Fashion Week x FDCI
- Why
- To position Comfort as an essential element of personal style and a daily luxury, moving beyond the laundry room, and to celebrate style, perfume, and self-expression.
- Brand
- Comfort Fabric Conditioner
- Event
- Lakmē Fashion Week x FDCI
- New Product Line
- Comfort Perfume Deluxe
- Brand Ambassador/Face
- Pooja Hegde