Archive · 28 Jul 2026
Benaras weavers struggle to preserve sari heritage
Nilambari Saris is a family business from Benaras that makes beautiful, handcrafted saris.
These saris take a long time to make and are very special because they carry traditions from mothers to daughters.
However, fewer young people are wearing saris these days because they find them hard to put on and prefer easier, modern clothes.
The Selot family, who run Nilambari, are sad to see this change.
They believe saris are not just clothes but pieces of art that tell stories.
They sell their saris at exhibitions and have stores in Delhi and Hyderabad.
They hope to open a store in Calcutta one day but need more family members to help.
Nilambari Saris is a family business specializing in handcrafted Benarasi saris.
The popularity of saris is declining among young people who prefer modern, convenient clothing.
Nilambari saris take between 10 days to several months to weave.
The Selot family laments the diminishing market for saris, with only 50% of produced saris being sold annually.
Nilambari showcased its creations at the FICCI FLO exhibition in Calcutta.
- Who
- Nilambari Saris, a family-run business from Benaras
- What
- The decline in popularity of traditional saris among the youth
- When
- The decline has been notable since 2010
- Where
- Primarily in Calcutta and other urban areas
- Why
- Young people prefer convenient, modern clothing over traditional saris
Traditional Sari Enthusiasts
Modern Fashion Advocates
Value of Saris
Traditional Sari Enthusiasts
Saris are handcrafted heritage pieces with cultural significance, passed down through generations.
Modern Fashion Advocates
Saris are time-consuming to wear and not practical for modern lifestyles.
Market Trends
Traditional Sari Enthusiasts
The decline in sari popularity is a loss of cultural heritage.
Modern Fashion Advocates
The shift towards fast fashion reflects changing preferences and convenience.
- Founded
- 1982
- Founder
- Girija Shankar Selot
- Headquarters
- Benaras
- Weaves
- Cutwork, Kadawa, Jamdani, Brocade
- Exhibition
- FICCI FLO exhibition, Taj Bengal
- Sales Rate
- 50% of saris produced annually