Archive · 12 Sep 2025
Myntra & Sugar Cosmetics Launch Gen Z Beauty Brand
Myntra and Sugar Cosmetics are teaming up to create a new makeup and skincare brand called Molten Beauty, aimed at young people (Gen Z).
This new brand will be sold on Myntra and will offer affordable products.
The companies chose to create a new brand to cater to Gen Z's preferences for easy-to-use products with clear ingredients.
The launch of the brand is coming at a good time as GST cuts are expected to boost sales.
The partnership hopes to make the brand popular with young shoppers, offering a wide range of options that suit their needs.
Myntra and Sugar Cosmetics are launching a new brand called Molten Beauty.
The brand is targeted towards Gen Z consumers.
The new products will debut on Myntra.
Molten Beauty products will be priced between ₹250–₹400.
The launch aligns with expected GST cuts.
- Who
- Myntra and Sugar Cosmetics
- What
- Launched Molten Beauty, a new beauty brand.
- When
- Ahead of the festive season
- Where
- On Myntra
- Why
- To tap into the growing beauty market.
- Partners
- Myntra & Sugar Cosmetics
- Brand Name
- Molten Beauty
- Target Audience
- Gen Z consumers
- Price Range
- ₹250–₹400
- Debut Platform
- Myntra
- Reasoning
- To capture Gen Z beauty market