Archive · 1 Sep 2026
John Ternus May Lead Apple’s Biggest Product Expansion
John Ternus may become Apple’s next chief executive.
He could oversee many new kinds of products.
The first one might be an iPhone that folds.
It could cost $2,000 or more.
Apple is also reportedly working on smart-home devices and a robot with a screen.
The company may make smart glasses, special AirPods and an AI pendant.
Other possible products include a touchscreen MacBook and a large folding iPad.
Apple is also exploring augmented-reality glasses that could one day replace the iPhone.
This would be a much bigger product expansion than the one seen under Tim Cook.
John Ternus could oversee roughly 10 major new Apple product categories during his tenure.
His first major launch may be a foldable iPhone costing $2,000 or more.
Apple is reportedly developing smart-home hubs, robots, security cameras and AI-focused wearables.
The roadmap may also include touchscreen MacBooks, AR glasses and a 20-inch foldable iPad.
The pipeline would differ from Tim Cook’s era, which introduced Apple Watch, AirPods and Vision Pro.
- Who
- John Ternus and Apple are at the center of the reported product roadmap; Tim Cook’s tenure provides the comparison.
- What
- Apple is reportedly preparing roughly 10 major new product categories, beginning potentially with a foldable iPhone.
- When
- The foldable iPhone could be introduced less than two weeks after Ternus takes over as CEO; augmented-reality glasses are targeted for 2028–2030.
- Where
- The products would be developed and launched by Apple; no specific launch location is stated.
- Why
- Apple is seeking to expand beyond its current lineup and strengthen the artificial-intelligence capabilities needed to support new devices.
- Reported product categories
- Roughly 10 major new categories during John Ternus’ tenure
- Potential first launch
- Apple’s first foldable iPhone
- Expected foldable iPhone price
- $2,000 or more
- Smart-home projects
- A screen-equipped hub, a tabletop robot with a display on a moving arm, and a privacy-focused security camera
- AI wearables
- Smart glasses, camera-equipped AirPods and a circular AI pendant
- Other reported devices
- A touchscreen MacBook, augmented-reality glasses and a 20-inch foldable iPad
- Tim Cook-era categories
- Apple Watch, AirPods and Vision Pro