Archive · 24 Dec 2025
Bajaj Auto Loses Market Share to Rivals
Bajaj Auto, a big motorcycle company in India, is losing its market share to its competitors, TVS Motor and Hero MotoCorp.
This is happening because TVS and Hero are making better motorcycles with more features and updating them more often.
Bajaj's share in important segments like 125cc and 150–250cc motorcycles is decreasing.
Bajaj plans to introduce new models and refresh existing ones to regain its market share, but it might take some time.
TVS Motor has been the biggest beneficiary of this change, gaining a lot of market share in both the 125cc and 150–250cc segments.
Meanwhile, Hero MotoCorp is also doing well, especially in exports to Latin America and Africa.
The company is focusing on improving its products and expanding its electric scooter business.
Overall, the motorcycle market in India is changing, with TVS and Hero gaining ground while Bajaj is trying to catch up.
Bajaj Auto's motorcycle market share declined from 18.5% in FY20 to 16.6% in FY25.
TVS Motor's market share increased from 15.5% in FY20 to 19% in FY25.
Hero MotoCorp's market share decreased from 36% in FY20 to 32.5% in FY25.
Bajaj's share in the 125cc segment dropped from 27% in FY24 to 23.3% in FY26.
TVS Motor's share in the 125cc segment rose from 40.9% in FY24 to 48.3% in FY26.
- Who
- Bajaj Auto, TVS Motor, Hero MotoCorp
- What
- Market share shifts in the motorcycle industry and export growth
- When
- FY20 to FY26 and April-November 2025
- Where
- India and global markets (Latin America, Africa, Europe)
- Why
- Competitive pressure, product refreshes, and strong global demand
Bajaj Auto
TVS Motor and Hero MotoCorp
Market Share Trends
Bajaj Auto
Bajaj Auto's motorcycle market share declined from 18.5% in FY20 to 16.6% in FY25, with a notable drop in the 125cc segment from 27% in FY24 to 23.3% in FY26.
TVS Motor and Hero MotoCorp
TVS Motor's market share increased from 15.5% in FY20 to 19% in FY25, and Hero MotoCorp's market share decreased slightly from 36% in FY20 to 32.5% in FY25.
Product Strategy
Bajaj Auto
Bajaj Auto plans to introduce new models and refresh existing ones to regain market share.
TVS Motor and Hero MotoCorp
TVS Motor and Hero MotoCorp have been more successful with their product refreshes and new launches, capturing significant market share in key segments.
- Bajaj Auto's Market Share (FY20)
- 18.5%
- Bajaj Auto's Market Share (FY25)
- 16.6%
- TVS Motor's Market Share (FY20)
- 15.5%
- TVS Motor's Market Share (FY25)
- 19%
- Hero MotoCorp's Market Share (FY20)
- 36%
- Hero MotoCorp's Market Share (FY25)
- 32.5%
- Bajaj's 125cc Share (FY24)
- 27%
- Bajaj's 125cc Share (FY26)
- 23.3%
- TVS's 125cc Share (FY24)
- 40.9%
- TVS's 125cc Share (FY26)
- 48.3%
- Bajaj's 150–250cc Share (FY24)
- 34.6%
- TVS's 150–250cc Share (FY25)
- 21.3%
- TVS's 150–250cc Share (FY26)
- 29.9%
- Two-Wheeler Exports (Apr-Nov 2025)
- 42,43,330 units
- Two-Wheeler Exports (Apr-Nov 2024)
- 33,93,441 units
- Motorcycle Export Growth (Apr-Nov 2025)
- 27%
- Scooter Export Growth (Apr-Nov 2025)
- 8%
- Bajaj Auto Export Market Share (Apr-Nov 2025)
- 35%
- TVS Motor Export Market Share (Apr-Nov 2025)
- 27%
- Hero MotoCorp Export Market Share (Apr-Nov 2025)
- Not specified
- Hero MotoCorp Scooter Market Share (YTD)
- 5.9%
- Vida VX2 Electric Scooter Market Share
- 12%
- Hero MotoCorp Export Target (Mar 2026)
- 10% of total volumes
