Archive · 7 Aug 2025
Andhra Pradesh: AI-Driven Initiative Empowers Rural Women Entrepreneurs
In a village in Andhra Pradesh, an AI-powered app called 'Meri Saheli' is helping women start their own online businesses.
The app, developed by Frontier Markets, is part of a larger program called 'She Leads Andhra.'
Over 90 women from local groups learned how to sell products online using the app and made a lot of money.
This program is based on a successful model used in other states, and it teaches women how to use digital tools for their businesses.
The government is planning to expand this program to help thousands more women across the state by providing them with the skills and resources to thrive in the digital world.
AI-powered initiative empowers rural women in Andhra Pradesh to become digital entrepreneurs.
93 women generated Rs 15 lakh in business within 90 days using the 'Meri Saheli' app.
The 'She Leads Andhra' program replicates a successful model from other states.
The program trains women from self-help groups (SHGs) in digital entrepreneurship.
The initiative aims to expand statewide, empowering 100,000 women over three years.
- Who
- Rural women from SHGs, the Kuppam Area Development Authority (KADA), and Frontier Markets
- What
- An AI-powered initiative to empower rural women to become digital entrepreneurs.
- When
- The pilot program ran for 90 days; expansion is planned over the next three years.
- Where
- Kuppam, Andhra Pradesh
- Why
- To enable rural women to participate in digital commerce and improve their incomes.
- Initiative Name
- She Leads Andhra
- App Used
- Meri Saheli
- Women Involved
- 93
- Business Generated
- Rs 15 lakh
- Program Duration
- 90 days (pilot)
- Expansion Goal
- 100,000 women over 3 years