Archive · 2 Sep 2026
Indian Family Offices Shift Up To 45% Toward Alternatives
Indian family offices manage money for wealthy families across generations.
Many are putting a large share of that money into investments outside traditional stocks, fixed deposits, gold and real estate.
These alternative investments can include private equity, venture capital, private credit and investment funds.
Some families are also investing directly in startups or joining investment deals with other funds.
They are focusing on areas such as artificial intelligence, healthcare, renewable energy and data centres.
The goal is to seek better risk-adjusted returns and build long-term wealth.
However, these investments can be complicated and have different risks and timelines.
The report says family offices need stronger professional skills and better data-based decision-making to manage them.
Indian family offices are allocating as much as 45% of portfolios to alternative investments.
Private equity and venture capital allocations of 10–20% or more are becoming increasingly common.
Private credit, alternative investment funds, REITs and InvITs are gaining traction as diversification tools.
Family offices are increasing direct investments and co-investments in startups and unlisted growth companies.
Artificial intelligence, renewables, cloud infrastructure and data centres are among the key investment themes.
- Who
- Indian family offices.
- What
- They are increasing allocations to alternative investments, including private markets, private credit, AIFs, REITs, InvITs, direct deals and co-investments.
- When
- As wealth pools have expanded and family offices have increasingly shifted toward private markets.
- Where
- India, with some investments also involving global real estate platforms.
- Why
- To seek higher risk-adjusted returns, diversify portfolios and create long-term, multigenerational value.
- Maximum alternatives allocation
- Up to 45% of family-office portfolios.
- Private equity and venture capital
- Dedicated allocations of 10–20% or more are becoming increasingly common.
- Alternative investments
- Private credit, alternative investment funds, REITs and InvITs are part of the diversification strategy.
- Investment approach
- Family offices are increasingly pursuing direct investments and co-investments.
- Reported themes
- Technology, healthcare, renewables, consumer businesses and selective global real estate platforms.
- Emerging priorities
- Artificial intelligence, renewable energy, cloud infrastructure and data centres.
- Key challenge
- Private-market investing requires stronger due diligence, professional capabilities and data-driven decision-making.