Archive · 28 Sep 2026
Oriflame Targets India as Largest Global Market by 2030
Oriflame is a beauty and wellbeing company that wants India to become its biggest market by 2030.
The company says India could provide about one-fourth of its worldwide sales by then.
Today, India provides about one-tenth of its global revenue.
Oriflame plans to add 10 lakh new Beauty Entrepreneurs in India.
These entrepreneurs sell products and can build an additional source of income.
The company wants to expand beyond large cities into 500 more towns and cities.
More than 80% of its Brand Partners in India are women.
Oriflame also plans to use digital tools, training and local manufacturing to support this growth.
Oriflame aims for India to become its largest global market by 2030, contributing about one in four euros of worldwide revenue.
The company plans to add 10 lakh Beauty Entrepreneurs and expand into 500 more towns and cities, especially Tier 2 and Tier 3 locations.
India currently contributes around one in ten euros of Oriflame’s global revenue and has been part of its business for more than 30 years.
More than 80% of Oriflame’s Brand Partners in India are women, with the company offering training, flexibility and digital tools.
Oriflame is strengthening Indian manufacturing through partnerships such as Akums and may eventually supply selected international markets from India.
- Who
- Oriflame, led by CEO and President Kenneth Benaim Campbell and Chief Commercial Officer Orkun Gul.
- What
- The company announced plans to make India its largest global market by 2030 and add 10 lakh Beauty Entrepreneurs.
- When
- The announcement was reported on September 28, with targets set for 2030.
- Where
- India, including 500 additional towns and cities, particularly Tier 2 and Tier 3 locations.
- Why
- Oriflame cites rising demand beyond major metros, women’s workforce participation, digital adoption and India’s entrepreneurial potential.
- 2030 revenue ambition
- India is expected to contribute about one in four euros of Oriflame’s global revenue.
- Current revenue contribution
- India contributes around one in ten euros of the company’s global revenue today.
- Entrepreneur target
- Oriflame plans to add 10 lakh new Beauty Entrepreneurs in India by 2030.
- Geographic expansion
- The company plans to expand into the next 500 towns and cities after its presence in 517 towns and cities.
- Women Brand Partners
- More than 80% of Oriflame’s Brand Partners in India are women.
- India presence
- Oriflame has operated in India for more than 30 years.
- Global footprint
- Oriflame operates in more than 60 markets and has over 3 million Beauty Entrepreneurs and members worldwide.