Archive · 30 Jul 2026
FIFA Plans $20B World Cup Subsidiary, Infantino Calls It Opportunity
FIFA, the group that runs the World Cup, wants to create a new company worth $20 billion.
They plan to let outside investors own up to 20% of it.
Gianni Infantino, the FIFA boss, said this is an option, not a must.
Some football groups were upset because they weren’t told first.
Infantino promised that FIFA will still run football and that fans will stay important.
FIFA will create a $20B subsidiary to run the World Cup and other events.
The subsidiary could offer up to 20% stakes to external investors.
Gianni Infantino says the plan is an opportunity, not an obligation.
Regional confederations criticized the plan, saying they were blindsided.
Infantino stresses FIFA will keep governing football and keep fans central.
- Who
- FIFA President Gianni Infantino
- What
- announced plan to sell stakes in a new World Cup subsidiary
- When
- this week
- Where
- FIFA headquarters
- Why
- to strengthen the commercial side of football
- Subsidiary value
- $20 billion
- Stake offering
- up to 20%
- Stake sale status
- proposal, not obligation
- Criticism source
- regional confederations
- FIFA stance
- maintain governance, fans central
