Archive · 29 Sep 2026
Cura Puts Arsh Cura Online as India Addresses Piles Silence
Haemorrhoids, also called piles, are a health problem that many people in India experience.
The release says a 2025 review estimated that about one in four Indian adults have them.
It also says the real number could be higher because people may not report the condition.
Cura Ayurvedic & Unani Limited sells a product called Arsh Cura for this category.
The company says people often feel embarrassed when buying such products in person.
It has therefore added Arsh Cura to its website as well as keeping it in shops.
The product comes in a 500 ml pack priced at ₹234.
The release describes it as sugar-free and made with several Ayurvedic ingredients.
A 2025 review cited in the release estimates that 25.34% of Indian adults live with haemorrhoids, while noting the condition may be under-reported.
Cura Ayurvedic & Unani Limited has made its Arsh Cura product available through its website and offline distribution network.
The product is sold in a 500 ml pack with a maximum retail price of ₹234.
Cura says the online purchasing option is intended to reduce embarrassment associated with discussing the condition at a shop counter.
Arsh Cura is described as sugar-free and triple-refined, and contains ingredients including Daru Haridra, Chitrakmool, Suran, Amla, Harad, Baheda and Aloe.
- Who
- Cura Ayurvedic & Unani Limited, with comments from Executive Director Aditya Mihir and Ayurvedic Consultant Dr Avantika Soni.
- What
- Cura has made its Arsh Cura product available online in addition to its offline distribution network.
- When
- The announcement is dated September 29; the cited systematic review was published in 2025.
- Where
- The product is available through curaayurved.com and across Cura’s offline network in more than 28 Indian states and union territories.
- Why
- Cura says the online route is intended to make purchasing easier and more private for people who feel embarrassed discussing haemorrhoids.
- Condition prevalence
- A cited 2025 review estimated haemorrhoids affect 25.34% of Indian adults.
- Review scope
- The review pooled 19 studies involving close to 14,000 participants.
- Product
- Arsh Cura, described as an Ayurvedic formulation for the haemorrhoids category.
- Availability
- Online at curaayurved.com and through Cura’s offline network across more than 28 states and union territories.
- Pack and price
- 500 ml pack with an MRP of ₹234.
- Formulation details
- Described as sugar-free and triple-refined, with Daru Haridra, Chitrakmool, Suran, Amla, Harad, Baheda and Aloe.
- Company history
- Cura Ayurvedic & Unani Limited was founded in 1999 in Ghaziabad and says it has more than 500 products.