Blue Tokai's Journey in India's Coffee Revolution

Blue Tokai Coffee Roasters started in 2012 with a simple idea: to bring high-quality, specialty coffee to India.

At that time, most good coffee beans were being exported, and domestic consumption was low.

The founders believed that India was ready for a coffee revolution and started by sourcing beans directly from farmers.

They began with a small roaster at home and sold coffee online and in small community-driven places.

Over time, they opened cafés, focusing on quality and convenience.

Today, Blue Tokai has many outlets across major cities and is part of a growing coffee culture in India, especially among young people.

The company is patiently building a brand known for good quality, aiming to be famous globally.

They face challenges like managing staff and rising coffee bean prices, but they see a big opportunity in India's underpenetrated coffee market.