Archive · 19 Nov 2025
Ola, Ather Boost Margins via Spare Parts, Software
Electric scooter companies Ola and Ather are making more money by selling spare parts and software upgrades.
They want to make as much money as traditional car companies and become profitable.
Ola Electric and Ather Energy focus on after-sales services for revenue growth
Ola's HyperService initiative opens access to genuine parts, boosting gross margins
Ather Energy leans on software and accessories for margin strength
Both companies aim to match legacy ICE rivals' margins and achieve profitability
Electric two-wheeler industry sees replacement opportunity and growing volumes
- Who
- Ola Electric, Ather Energy
- What
- Focus on after-sales services, spare parts, and software upgrades
- When
- Currently, with a focus on the future
- Where
- India
- Why
- To improve gross margins, match legacy ICE rivals' margins, and achieve profitability
- Ola Electric's Gross Margin Improvement
- 30.7% in Q2FY26 vs 18.5% a year ago
- Ola Electric's Ebitda Margin
- 0.3% in Q2FY26 vs -12.4% a year ago
- Ather Energy's Gross Margin
- 22% in Q2FY26 vs 19% a year ago
- Ather Energy's Ebitda Margin
- -10% in Q2FY26 vs -21% a year ago
- Electric Two-Wheeler Sales in 2024
- Over 1.13 million vehicles