Archive · 18 Jun 2025
Myntra Revises Seller Fees to Boost Sales and Compete
Myntra, a fashion website, is changing how much it charges sellers.
They're lowering fees, sometimes to almost nothing, for cheaper clothes.
This helps them sell more and compete with other sites like Meesho.
The new fees depend on the seller and what they sell.
Myntra made a profit recently and hopes this change will bring in more customers and sellers.
It's a way to attract people who want low prices, while still offering more expensive, fancy items.
This should help Myntra sell more overall and grow its business.
Myntra revises seller commission structure, offering rates as low as 0-1% for products under ₹500.
The move aims to boost order volumes and sales, competing with rivals like Meesho and Amazon.
Revised rates are seller- and category-specific, with potential variations based on tenure and performance.
This follows Myntra's reported profitability in FY24, signaling a broader revenue scaling strategy.
Analysts believe it's a strategic move to attract price-sensitive shoppers and high-volume sellers.
- Who
- Myntra is implementing these changes.
- What
- Myntra is revising its seller commission structure.
- When
- The revised rates went into effect last week.
- Where
- The changes affect sellers on the Myntra platform.
- Why
- To increase order volumes, compete with rivals, and scale revenue.
Analysts
Myntra
Long-Term Sustainability
Analysts
The move is a smart strategy to increase its user base.
Myntra
The 0-1% commission is unlikely to be a long-term universal model.
- Commission Rates
- As low as 0-1% for products under ₹500 in select categories
- Affected Categories
- Westernwear, sports apparel, intimate garments (and more)
- Target Market
- Price-sensitive, high-volume consumer segments and Tier 2/3 markets
- Impact
- Aims to boost order volumes and sales frequency
- Company Status
- Reported profitability in FY24