Archive · 23 Dec 2025
Zoho's Arattai Chat App Under Long-Term Development
Zoho, a company known for its cloud software, is working on a messaging app called Arattai.
This app is designed to be private and secure, with features like encrypted messages, voice and video calls, and media sharing.
The CEO, Sridhar Vembu, recently shared that the app is being updated weekly, but the company is taking its time to make sure it's perfect before telling more people about it.
Arattai is also being connected to other Zoho services, which could make it useful for both regular users and small businesses.
Zoho's approach is to build the app slowly and carefully, rather than rushing to get lots of users quickly.
Zoho's Arattai messaging app is under active development with weekly updates.
CEO Sridhar Vembu emphasizes a long-term strategy, focusing on feature maturity before marketing.
Arattai offers privacy-focused features like encrypted messages, voice/video calls, and media sharing.
The app is being integrated with Zoho's ecosystem, including Zoho Mail and Zoho Workplace.
Zoho's cautious approach mirrors its broader philosophy of quiet, steady product development.
- Who
- Zoho, led by CEO Sridhar Vembu
- What
- Development and updates on Arattai, a privacy-focused messaging app
- When
- Ongoing, with weekly updates and a long-term strategy
- Where
- Globally, with a focus on Zoho's existing user base
- Why
- To build a mature, feature-rich product before widespread promotion
- Company
- Zoho
- CEO
- Sridhar Vembu
- App Name
- Arattai
- App Type
- Messaging
- Development Status
- Active
- Key Features
- Encrypted messages, voice/video calls, media sharing, cloud backups, disappearing messages, multi-device login, custom themes, Zoho ecosystem integration
- Marketing Strategy
- Low-profile, gradual rollout
- Target Audience
- Consumers and small businesses
