Archive · 29 Oct 2025
Mochi Launches Lit Collection for Festive Season
Mochi has a new collection of shoes called the Lit Collection just for women.
These shoes are sparkly and come in fun colors like jewel tones and pink, and also have metallic finishes.
The idea is to help women feel bright and confident during the festive season, like they are the ones shining.
The shoes are designed to be worn with Indian outfits like lehengas and saris, or even party dresses, to add sparkle to any celebration.
Mochi has launched a limited-edition footwear collection for women called the Lit Collection.
The collection is designed to empower women and encourage them to shine brightly during the festive season.
The shoes feature jewel tones, pink, metallic finishes, shimmer-dusted uppers, and sparkle.
The designs are meant to complement outfits such as lehengas, saris, and party dresses.
The campaign's slogan is 'why light crackers when you can be one?'
- Who
- Mochi
- What
- Launched the Lit Collection, a limited-edition footwear line for women
- When
- For the festive season
- Where
- Not specified in the article
- Why
- To capture the magic of the season with modern, empowering designs that encourage women to shine and feel confident
- Brand
- Mochi
- Collection Name
- Lit Collection
- Target Audience
- Women
- Key Features
- Jewel tones, pink, metallic finishes, shimmer-dusted uppers, sparkle
- Designer/President
- Alisha Malik, Metro Brands Limited