Personality Rights: Protecting Identity in the AI Era

Imagine your face, voice, or the way you act is like your own special brand.

In today's world with new technology like AI, people can use these things without your permission, like making fake videos or using your image in ads.

Personality rights are like a law that says you get to decide how your 'brand' is used.

Recently, some famous people in India are going to court to protect their identity from being misused by AI and other tech.

The aim is to make sure people are treated fairly and with respect, especially in the digital world.

This is like setting up rules so that your image can't be used without you knowing about it and agreeing.