Archive · 10 Sep 2026
Samsung Mocks Apple’s iPhone 18 Pro and Foldable Duo
Samsung and Apple are competing technology companies.
During Apple’s September 2026 product event, Samsung posted jokes about Apple on X. Samsung said the iPhone 18 Pro looked too similar to the earlier iPhone 17 Pro.
It also said Apple was late to making foldable phones.
Samsung pointed to its Galaxy Z TriFold, which folds in three places.
Apple then introduced its own foldable phone, called the iPhone Duo.
Samsung joked that Apple was reusing ideas it had already explored.
Motorola promoted a possible new Razr foldable, and Duolingo joined jokes about the word “Duo.”
Samsung also made fun of the iPhone Duo’s bedside-clock feature.
Samsung Mobile US posted jokes on X during Apple’s September 9, 2026 product event.
Samsung criticized the iPhone 18 Pro as too familiar compared with the iPhone 17 Pro.
Samsung promoted its Galaxy Z TriFold before Apple unveiled the foldable iPhone Duo.
After the announcement, Samsung accused Apple of “reheating our leftovers” in the foldable-phone market.
Motorola teased a new Razr, while Duolingo and Samsung exchanged jokes about the iPhone Duo name.
- Who
- Samsung Mobile US, Apple, Motorola, Duolingo, and Lenovo-owned Motorola were involved in the launch-related social media exchange.
- What
- Samsung posted jokes targeting Apple’s iPhone 18 Pro, iPhone Duo, foldable-phone plans, accessories, and StandBy mode; Motorola and Duolingo also posted related content.
- When
- The posts appeared during Apple’s September 9, 2026 product event; the coverage was published September 10, 2026.
- Where
- The exchange took place mainly on X, with Motorola posting an Instagram Reel.
- Why
- Samsung used Apple’s launch to criticize its product changes, promote its own foldable phones, and portray Apple as entering a market Samsung had already entered.
Samsung’s criticism and promotion
Apple’s product presentation
iPhone 18 Pro design
Samsung’s criticism and promotion
Samsung described the iPhone 18 Pro as familiar and suggested its design had not changed much from the iPhone 17 Pro.
Apple’s product presentation
Apple presented the iPhone 18 Pro with camera upgrades and design changes during its event.
Foldable-phone timing
Samsung’s criticism and promotion
Samsung emphasized its Galaxy Z TriFold and its experience making foldable smartphones since 2019.
Apple’s product presentation
Apple introduced the iPhone Duo as its entry into the foldable-phone segment.
StandBy mode
Samsung’s criticism and promotion
Samsung mocked the iPhone Duo’s use of StandBy mode as a bedside clock.
Apple’s product presentation
Apple demonstrated the bedside-clock use of StandBy mode as part of the iPhone Duo presentation.
- Main event
- Apple’s “Surprise and Shine” product event
- Products discussed
- iPhone 18 Pro, iPhone Duo, Galaxy Z TriFold, and Razr
- Samsung foldable history
- The articles say Samsung has made foldable smartphones since the original Galaxy Fold launched in 2019.
- Galaxy Z TriFold design
- The Galaxy Z TriFold has a three-panel folding design.
- iPhone Duo price
- The iPhone Duo was reported to start at $1,999.
- iPhone 18 Pro pricing
- The iPhone 18 Pro and Pro Max were reported to cost $100 more than the previous generation.
- Social media reach
- Some Samsung posts reportedly received more than one million impressions.
- Additional participants
- Duolingo responded to Samsung’s joke about “Duo,” while Motorola teased a new Razr model.
