Archive · 5 Sep 2025
Delhi Mall Kunj Aims to Redefine Luxury with Indian Crafts
A new mall in Delhi, called Kunj, is trying something different.
Instead of the usual stores, it's filled with beautiful, handmade crafts from India.
Designers are creating unique clothing and items, like trench coats made from special fabrics.
The goal is to make these crafts feel like luxury goods and attract shoppers who want something special.
The mall hopes to change how people see these crafts, making them more modern and desirable, and helping the artisans who create them.
The Kunj in Delhi features handcrafted and handloom items.
The mall offers a curated selection of traditional crafts with a modern twist.
The event aims to position crafts as luxury items to attract shoppers.
Artisans have workspaces within the mall to offer hands-on experiences.
Customer perception and value of handmade goods are key to success.
- Who
- Designers, artisans, shoppers, and the Ministry of Textiles
- What
- A Delhi mall showcasing handcrafted and handloom items
- When
- Recently opened
- Where
- The Kunj, Delhi
- Why
- To offer traditional crafts in a contemporary, luxury setting
- Location
- The Kunj, Nelson Mandela Marg, Delhi
- Concept
- Mall featuring design-led traditional handicrafts and handlooms
- Featured Items
- Kotpad trenchcoats, kala cotton shirts, meenakari chess sets
- Price Range
- ₹50 to lakhs
- Organizers
- Union Ministry of Textiles
- Goal
- Elevate crafts to luxury, attract contemporary shoppers