Archive · 7 Aug 2026
Reliance Digital Launches D.I.S.C.O. Sale with Independence Day Offers
Reliance Digital is one of the biggest electronics shops in India.
It sells phones, TVs, laptops and home appliances.
It has just started a big sale called D.I.S.C.O., which stands for Digital India Sale Crazy Offers.
The sale runs until the 16th of August.
People can get extra money, up to ₹10,000, when they trade in their old gadgets.
They can also save up to ₹30,000 by paying with bank cards or UPI.
Phones start at about ₹11,000 for 4G models and about ₹14,000 for 5G models.
There are also discounts on TVs, refrigerators, washers and laptops.
The sale happens in Reliance Digital stores, online at RelianceDigital.in and at MyJio Stores across India.
Reliance Digital launched D.I.S.C.O. (Digital India Sale Crazy Offers), a refreshed identity for its iconic Digital India Sale, running until 16 August across stores, RelianceDigital.in and MyJio Stores.
The Independence Day sale offers exchange bonuses of up to ₹10,000 and savings of up to ₹30,000 through bank cards, paper finance and UPI.
Smartphones start at ₹10,999 for 4G models and ₹13,999 for 5G models, with premium flagships such as iPhones and foldables priced up to ₹2 lakh and up to 30 months No Cost EMI.
Deals include 65-inch 4K UHD Google TVs from ₹39,990, refrigerators from ₹12,990, washer dryers from ₹55,990 and laptops from ₹42,999 with a free 1+2 years extended warranty.
The sale features a flat 50% off on select second products, 5% off UPI payments on accessories, and multi-buy savings of up to 15% on small home appliances.
- Who
- Reliance Digital, India's largest consumer electronics retailer
- What
- Launched D.I.S.C.O. (Digital India Sale Crazy Offers), a refreshed identity for its Digital India Sale with offers across smartphones, TVs, laptops, home appliances and accessories
- When
- Announced August 7 and running until 16 August
- Where
- Announced from Mumbai, Maharashtra; available across Reliance Digital stores, RelianceDigital.in and MyJio Stores in over 850 cities in India
- Why
- To mark Independence Day with sale offers and encourage customers to upgrade their smartphones, TVs, laptops and home appliances
Consumer Value
Commercial Promotion
Nature of the announcement
Consumer Value
The sale offers genuine savings for consumers, including exchange bonuses up to ₹10,000, discounts up to ₹30,000, and flat 50% off on second products.
Commercial Promotion
The announcement is an advertorial press release provided by PRNewswire and syndicated by ANI and ThePrint, functioning primarily as promotional advertising for Reliance Digital.
- Retailer
- Reliance Digital, India's largest consumer electronics retailer
- Campaign
- D.I.S.C.O. (Digital India Sale Crazy Offers)
- Sale period
- Launched August 7; runs until 16 August
- Channels
- Reliance Digital stores, RelianceDigital.in, MyJio Stores
- Exchange bonus
- Up to ₹10,000 on select electronics
- Bank card/paper finance/UPI savings
- Up to ₹30,000
- Smartphone prices
- 4G from ₹10,999; 5G from ₹13,999; flagships up to ₹2 lakh
- Store footprint
- Over 850 cities; 700 large-format stores; 900 My Jio stores
