10 months ago
Honasa Acquires Reginald Men for ₹195 Crore
Honasa Consumer Limited, a company known for brands like Mamaearth, has bought most of BTM Ventures, which owns a men's personal care brand called Reginald Men.
Honasa paid ₹195 crore for 95% of BTM Ventures.
This deal helps Honasa enter the men's personal care market, especially in South India where Reginald Men is popular.
Reginald Men makes products like sunscreen and serum, and it earned about ₹70 crore last year.
Honasa's stock went down a little on December 11, but it has gone up by 2.2% this year.
This means more people might be interested in buying Honasa's products in the future.
Honasa Consumer Limited acquires 95% of BTM Ventures for ₹195 crore.
BTM Ventures is the parent company of Reginald Men, a premium men's personal care brand.
The acquisition aims to expand Honasa's presence in the men's personal care market, particularly in South India.
Reginald Men reported ₹70 crore in revenue and 25% EBITDA in the past year.
Honasa's shares ended 0.87% down on December 11, 2023, but have gained 2.2% year-to-date.
- Who
- Honasa Consumer Limited and Reginald Men
- What
- Acquisition of 95% stake in BTM Ventures (Reginald Men)
- Where
- India
- When
- December 11, 2023
- Why
- To expand into men's personal care market and strengthen presence in South India
Honasa Consumer
Reginald Men
Strategic Fit
Honasa Consumer
Honasa Consumer sees Reginald Men as a strong strategic fit due to its deep insight into the men’s personal care segment.
Reginald Men
Reginald Men offers a nuanced understanding of what today’s male consumers seek, making it a valuable acquisition target.
Key facts
- Acquirer
- Honasa Consumer Limited
- Acquired Company
- BTM Ventures (parent of Reginald Men)
- Acquisition Amount
- ₹195 crore
- Acquisition Stake
- 95 percent
- Market Impact
- Shares ended 0.87% down on December 11, 2023
- Year-to-Date Stock Performance
- 2.2% gain
- Target Market
- Men's personal care, strong in South India
- Reginald Men Revenue
- ₹70 crore (past year)
- Reginald Men EBITDA
- 25 percent
Timeline
Honasa Consumer's Q2 profit soared to ₹39 crore, reversing last year's loss.
Direct distribution model success drove the turnaround.
Then, Honasa Consumer snapped up 95% of Reginald Men for ₹195 crore.
Quotes
Varun Alagh
Co-founder and CEO of Honasa
“We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision.”
financialexpress.com
Trisha Reddy Talasani
Founder of Reginald Men
“This is a landmark moment. The partnership will help accelerate the brand’s ambitions.”
financialexpress.com
Sources
Honasa Consumer share price rises 5% on company's entry into men’s personal care category
Honasa To Acquire Men’s Personal Care Brand Reginald For INR 195 Cr
Mamaearth's parent Honasa Consumer enters men's personal care market with Reginald Men acquisition. Check details
Honasa Consumer to acquire 95 per cent stake in Reginald Men marking expansion into male grooming segment
Mamaearth parent Honasa Consumer acquires Reginald Men – Forays into men’s personal care segment
Honasa’s newest acquisition marks a shift in strategy — Will the bet on Reginald Men deliver?
