Rural FMCG demand outpaces urban in December quarter

In the last three months of the year, people in villages bought more fast-moving consumer goods (FMCG) like snacks, toiletries, and household items than people in cities.

This happened even though there were big festivals and tax cuts during this time.

Companies like Dabur and Parle Products said that villages are growing faster than cities.

They are trying to reach more villages to sell their products.

Experts also said that the gap between village and city buying is getting bigger.

Companies are hopeful that things will get better in the next few months because prices are going down and farmers are doing well.

Marico, a big FMCG company, also did well.

They sold more things and made more money.

Some of their products, like Parachute oil, sold a little less, but other products did really well.

They think things will keep getting better.