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Vijay’s Leo Cafe Becomes Kashmir Pilgrimage for South Indian Fans

Vijay’s Leo Cafe Becomes Kashmir Pilgrimage for South Indian Fans
How Sifar turned ground zero of Vijay fandom in Kashmir · theprint.in

Sifar is a cafe in Kashmir that appeared in the movie Leo.

Vijay played a cafe owner in the film.

After people watched the movie, many fans wanted to visit the real cafe.

Tourists from southern India now stop there during Kashmir trips.

They take pictures in the same places as Vijay’s character.

Some visitors copy his scenes from the movie.

They also order the hot chocolate and trout fish shown on screen.

The cafe became famous because of the film, without needing much advertising.

Key facts

Cafe
Sifar, named after the Urdu word for zero
Film
Leo, released in 2023
Filming
The movie was shot at the cafe over about one month in 2023
Location
Khanbal-Pahalgam road near Mattan
Reported visitors
Hundreds of visitors from southern India daily
Popular orders
Hot chocolate and trout fish featured in the film
Tourism impact
Local drivers and tour operators include the cafe in Kashmir itineraries

Quotes

Vishwa

Tourist from Chennai

“I have been a fan of Vijay sir since childhood. Standing at the exact spots where he shot and having lunch here was thrilling. The cafe has become a bridge between Kashmir and south India.”
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“I watched the movie and it was so good. Vijay’s acting, the sequences, the story of the movie. As soon as we entered, we thought of recreating the whole scene.”
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Sabzar Ahmed Lone

Manager of the Sifar cafe

“Since the film released, tourists from Tamil Nadu and other southern states landing in Kashmir ask for Sifar first. They order the exact same hot chocolate and trout fish that Vijay had in the movie, recreate his scenes, and take photos with our banners and menus.”
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Sources

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