2 weeks ago
Bumble Drops Women-First Messaging Rule as Its Shares Decline
Bumble is a dating app where grown-ups meet new people and maybe fall in love.
For a long time, Bumble had a special rule: only girls could send the first message to a boy.
The person who started Bumble, Whitney Wolfe, said this rule kept girls safer.
Now, Bumble has changed this rule.
Girls do not have to make the first move anymore.
Some people say this makes Bumble just like other dating apps, such as Tinder and Hinge.
Bumble says 66 out of every 100 of its women users actually wanted boys to message first.
Bumble's stock has gone down, and the company has lost millions of dollars because of all the changes.
Some people are happy about the new rule, while others think the old rule was better.
Nobody knows yet if this will help people find love or just change how they talk.
Bumble has updated its app, and its signature rule that women must make the first move no longer applies.
Bumble reported that 66 per cent of its women users want men to initiate conversations.
The article describes the change as turning the once women-focused app into a 'yellow Tinder.'
Bumble's shares have declined, causing the company to lose millions of dollars.
Men's rights activists filed repeated lawsuits against founder Whitney Wolfe over the women-first feature, which was framed as a safety measure against unsolicited graphic messages.
- Who
- Whitney Wolfe, founder of Bumble, and the app's users, especially women who previously had to message first.
- What
- Bumble dropped its signature requirement that women make the first move, effectively turning the app into what the article calls a 'yellow Tinder.'
- Where
- Not specified in the articles.
- When
- Not specified in the articles; described as a recent app update.
- Why
- Amid lawsuits from men's rights activists, declining shares that cost the company millions, and Bumble's own finding that 66 per cent of women users want men to initiate conversation.
Defenders of the old rule
Backers of the new rule
The women-message-first rule
Defenders of the old rule
The rule was a safety feature 'designed for women' that aimed to prevent unsolicited graphic messages that were normal on Tinder, and it underpinned Bumble's brand.
Backers of the new rule
The rule was a 'performative' feature that hurt men's sentiments, drew repeated lawsuits from men's rights activists, and coincided with Bumble's shares declining and millions lost.
Who should start the conversation
Defenders of the old rule
Some feminine coaches welcome the reversal, saying women finally 'get to be pursued again, as they were born to be.'
Backers of the new rule
Others reject the idea that women lack 'game,' noting that many of the best texters ('rizzlers') on the apps are women, so the old rule was unfair.
Will the update help romance and the business
Defenders of the old rule
There is no way to tell whether the change is in the best interest of romance, and turning the app into a 'yellow Tinder' erases what made Bumble different.
Backers of the new rule
Dropping the rule removes a source of lawsuits and appeals to the 66 per cent of women users who want men to initiate, which may help Bumble recover financially.
Key facts
- Company
- Bumble
- Founder
- Whitney Wolfe
- Signature change
- Women are no longer required to message first; described as a 'yellow Tinder'
- Women users wanting men to initiate
- 66 per cent
- Female representation on board
- 70 per cent women
- Celebrity investors
- Serena Williams and Priyanka Chopra
- Lawsuits
- Repeated lawsuits by men's rights activists against Wolfe
- Biopic
- 'Swiped' starring Lily James as Wolfe
Quotes
Unnamed man
A man commenting on dating app interactions
“"Women will never tell you what they replied to an off text," said a man.”
theprint.in
Sources
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