Archive · 12 Nov 2025
Man's 11-Year Campaign Fights Verbal Abuse Starting in Homes
Imagine a man named Sunil saw people using very mean words in his village and decided to stop it.
He started a campaign called 'Stop-Abuse.'
He believes that changing how we talk starts at home, like a gentle trickle that becomes a river.
Sunil and his helpers asked over 70,000 people if they hear or use hurtful words, especially those targeting mothers or sisters.
They found that in some places, many people hear these words a lot, but in others, fewer people do.
To help people stop, they use a simple chart where families can write down how many mean words they hear each day.
This helps them notice how often it happens and think about changing.
It's like keeping a diary of your words!
Sunil's work shows that real change happens when we talk and listen to each other in our homes and schools, not just online.
He also started other ideas like putting daughters' names on the front door and creating girls' clubs to make homes and communities kinder and more respectful for everyone.
Sunil Jaglan initiated an 11-year campaign called 'Gaali Bandh Abhiyan' (Stop-Abuse Campaign) to combat gendered verbal abuse.
The campaign surveyed over 70,000 people across India, revealing significant prevalence of abusive language, particularly targeting women.
A key strategy involves families using a daily chart to log abusive words, promoting self-reflection and behavioral change.
Jaglan's model emphasizes that lasting change begins within homes and schools, advocating for respectful dialogue and family dignity.
The movement has inspired initiatives like 'Daughter's Nameplate' and 'Abuse-Free School' to foster a culture of respect.
- Who
- Sunil Jaglan and volunteers
- What
- An 11-year campaign to reduce gendered verbal abuse, primarily by promoting abuse-free homes and encouraging self-reflection through a daily counting method.
- When
- Started in 2014 and ongoing for 11 years.
- Where
- Nationwide in India, with a focus on homes, schools, and communities.
- Why
- To address the social problem of normalized verbal abuse, especially gendered insults, by changing individual habits and fostering respectful language within families.
Reclaiming Abusive Words
Against Reclaiming Abusive Words
Empowerment through ownership
Reclaiming Abusive Words
Some argue that by taking ownership of historically abusive words, particularly slurs like 'randi,' their power to harm can be neutralized and potentially become a form of empowerment.
Against Reclaiming Abusive Words
Others contend that centuries of gendered insults cannot be undone by reclaiming a single word, and that such attempts can perpetuate harm rather than resolve it.
- Campaign Name
- Gaali Bandh Abhiyan (Stop-Abuse Campaign) / Gaali Bandh Ghar (Abuse-Free Home)
- Founder
- Sunil Jaglan
- Initiation Year
- 2014
- Surveyed Participants
- Over 70,000
- States/UTs Covered
- 28 states and 8 Union Territories
- Focus of Survey
- Prevalence of gendered verbal abuse targeting mothers, sisters, or daughters.
- Highest Reported Prevalence (Delhi)
- 80%
- Lowest Reported Prevalence (North-East)
- 15-18%