Archive · 29 Aug 2026
Three New Books Give City Bibliophiles Reasons to Celebrate
Three new books were presented at a literary event on August 21.
The event was organized by the Rising Asia Foundation and The Saturday Club.
One book explains how businesses can build brands by understanding customers.
Another tells a creative story about Nawab Wajid Ali Shah traveling from Lucknow to Calcutta.
It uses poems, history and magical storytelling.
Fish and other sea creatures help tell that story.
The third book translates Rabindranath Tagore’s story Dakghar into English.
Its translator said the story explores ideas about life beyond the ordinary world.
Writers and other speakers discussed all three books with the audience.
Rising Asia Foundation and The Saturday Club launched three books on August 21 at Phoenix Hall.
Shivaji Dasgupta’s Marketing That Works presents customer-focused strategies for building brands and loyalty.
Harish C. Mehta’s The State of the Fish uses verse and magic realism to connect Lucknow, Calcutta and Nawab Wajid Ali Shah’s journey.
Julie Banerjee Mehta’s The Post Office is an English translation of Rabindranath Tagore’s classic story Dakghar.
Panels featuring authors, researchers and other speakers discussed marketing, history, nature, translation and supernatural themes.
- Who
- Rising Asia Foundation, The Saturday Club, and authors Shivaji Dasgupta, Harish C. Mehta and Julie Banerjee Mehta.
- What
- Three books were launched and discussed: Marketing That Works, The State of the Fish and The Post Office.
- When
- August 21.
- Where
- Phoenix Hall; the articles identify the event as taking place in the city but do not specify the city’s name.
- Why
- To present the three books and give readers an opportunity to hear discussions about their themes and approaches.
- Organizers
- Rising Asia Foundation and The Saturday Club
- Date
- August 21
- Venue
- Phoenix Hall
- First book
- Marketing That Works by Shivaji Dasgupta
- Second book
- The State of the Fish: A Novel in Verse About Lucknow and Calcutta by Harish C. Mehta
- Third book
- The Post Office, Julie Banerjee Mehta’s English translation of Dakghar by Rabindranath Tagore