1 hr ago
Aztec Fluids Launches AZTRACE Traceability Platform
Aztec Fluids has created a new computer platform called AZTRACE.
It gives each product a digital identity, much like a digital name tag.
Companies can use codes to follow products as they move through factories, warehouses, stores and customers.
The system can help businesses check whether products are genuine or fake.
It can also show where products are located and how long they have been stored.
Customers may use it to verify products and receive rewards.
Aztec plans to introduce the platform in India before expanding internationally.
The company has not announced specific sales or customer targets for AZTRACE.
Aztec Fluids & Machinery launched AZTRACE, a digital serialization, traceability and analytics platform.
The platform assigns products digital identities using QR and Data Matrix codes.
AZTRACE is designed to track products from manufacturing through consumption and help detect counterfeiting.
Its features include supply-chain monitoring, inventory ageing visibility, reward verification and executive dashboards.
The company plans a domestic rollout first, with international deployment dependent on market response and business opportunities.
- Who
- Aztec Fluids & Machinery Limited, led by Chairman and Managing Director Pulin Vaidhya.
- What
- The company launched AZTRACE, a digital serialization, traceability, anti-counterfeiting and analytics platform.
- Where
- The announcement was made in Ahmedabad, Gujarat, India; the platform is initially being launched in the domestic Indian market.
- When
- The launch was announced on September 17, 2026, following a presentation at the company’s 16th Annual General Meeting on September 10, 2026.
- Why
- Aztec intends to improve product tracking, authentication, supply-chain visibility, inventory management, consumer engagement and counterfeit detection.
Key facts
- Company
- Aztec Fluids & Machinery Limited
- Platform
- AZTRACE
- Core functions
- Serialization, traceability, authentication and analytics
- Product identification
- QR and Data Matrix codes
- Initial market
- India
- Planned expansion
- International deployment in due course, subject to market response and business opportunities
- Disclosed commitments
- No specific revenue, customer-adoption or rollout timeline commitments were announced
Quotes
Pulin Vaidhya
Chairman and Managing Director of Aztec Fluids & Machinery Limited
“The launch of AZTRACE at our 16th AGM marks a natural extension of Aztec’s traceability heritage into a scalable, technology-driven digital layer. For over a decade, our coding and marking solutions have helped customers mark and identify their products; AZTRACE is designed to build on that foundation by giving every product a digital identity that can be tracked, authenticated and analysed end-to-end.”
theprint.in
“We see a genuine and growing opportunity in digital traceability, anti-counterfeiting and supply-chain digitisation across Indian industry, and we believe AZTRACE strengthens our positioning as an integrated, technology-driven solutions provider with capabilities that extend beyond our traditional printer and consumables base into software and analytics.”
theprint.in
Sources
Related news
TreasureNOVA Rebrands From NOVA as Public Listing Plans Advance
Schneider Electric Launches India Installed Base Tracking Campaign
Indian Consumers’ Counterfeit Product Purchases Highlight Growing Authenticity Concerns
Fleetable Expands AI-Enabled Platform for India’s Logistics Industry
