Archive · 15 Jun 2025
Kolkata Embraces Korean Culture: Food, Language, and Fandom Surge
Kolkata is experiencing a surge in popularity of Korean culture, called the "K-wave."
This includes Korean dramas, music (K-pop), food, skincare, and fashion.
Many people are learning the Korean language and attending classes.
Korean food is becoming more common with restaurants and food trucks.
People are using Korean skincare products and wearing Korean fashion.
The K-pop fandom is active with merchandise and events.
The trend began with K-dramas and has grown through social media and relatability of Korean stars, reflecting a broad cultural shift.
Korean culture, including music, food, and language, is gaining popularity in Kolkata.
K-dramas and K-pop have cultivated a dedicated fanbase, influencing lifestyle and interests.
Korean language classes have increased in demand, with some educational institutions offering courses.
Korean food and fashion are increasingly visible, with restaurants and stores adapting to local tastes.
K-pop fandoms in Kolkata have created a vibrant market for merchandise, events, and fan communities.
- Who
- Residents of Kolkata, including students, professionals, and families.
- What
- Korean culture, including music, food, language, and fashion, is gaining popularity.
- When
- The K-wave has been growing in recent years.
- Where
- Kolkata, India.
- Why
- Because of the relatability in storytelling, aesthetics, and digital strategy.
Challenges
Impact
Language Learning
Challenges
The initial curiosity is high in learning Korean, but many students struggle to stay motivated.
Impact
Students struggle with the grammar and hierarchical structure of the Korean language.
- K-Drama Influence
- Influenced food preferences and skincare routines.
- Language Learning
- Increased demand for Korean language classes.
- Food Adaptation
- Restaurants tweak dishes to suit Indian tastes.
- Fashion Trend
- Oversized outfits, pastel shades, and soft makeup are popular.
- Fandom Activities
- Events, merchandise, and donation drives are common.