Archive · 20 May 2025
Silk Banarasi to Get Global Marketing Portal, Showrooms
Imagine beautiful silk saris from Varanasi, known as 'Silk Banarasi.'
The government is creating a website to sell these worldwide.
They're also opening shops in places like Ayodhya and Varanasi for tourists.
Each sari will have a special tag to prove it's real silk, checked by experts.
You'll pay a fair price, and you can even watch a video showing how the sari was made to be sure it’s handwoven.
This helps protect the quality of the product and supports the people who make these special saris.
The Uttar Pradesh State Sericulture Cooperative Federation is developing a global marketing portal for 'Silk Banarasi' products.
Showrooms are planned in tourist and pilgrim hubs, including Ayodhya and Varanasi.
Products will be certified by the Central Silk Board to guarantee purity and authenticity.
Transparent pricing with a 10-15% margin will be implemented.
QR codes will provide buyers with videos confirming the handloom origin of the product.
- Who
- Uttar Pradesh State Sericulture Cooperative Federation, along with weaver committees, silk traders, and the silk directorate.
- What
- The Uttar Pradesh State Sericulture Cooperative Federation is developing a global marketing portal for pure silk products, opening showrooms, and implementing measures to guarantee product authenticity.
- When
- Not explicitly stated.
- Where
- Varanasi and surrounding regions, including Mubarakpur.
- Why
- To expand the market for pure silk Banarasi saris and ensure authenticity and quality.
- Brand Name
- Silk Banarasi
- Organization
- Uttar Pradesh State Sericulture Cooperative Federation
- Focus Area
- Varanasi and surrounding regions
- Product Type
- Pure silk
- Industry Status
- GI tagged and part of ODOP
- Profit Margin
- 10-15%