Archive · 29 Jul 2026
Audi Q9 Debuts as Brand's Largest SUV
Audi has introduced the Q9, its biggest and most expensive SUV yet.
It will be launched in India in 2027 and will be assembled locally.
The Q9 is designed to compete with other luxury SUVs like the BMW X7 and Mercedes-Benz GLS.
It is priced at 108,400 EUR in Germany, which is about Rs 1.18 crore before Indian taxes and duties.
This new model is Audi's first to use the '9' designation and will be positioned above the existing Q7.
Audi unveils the Q9, its largest and most expensive SUV ever.
Priced from 108,400 EUR in Germany, roughly Rs 1.18 crore before Indian taxes and duties.
International deliveries start November 2026, with a confirmed India launch in the second quarter of 2027.
Q9 will be locally assembled in India.
Competes directly with BMW X7 and Mercedes-Benz GLS in the ultra-luxury SUV segment.
- Who
- Audi
- What
- Launch of the Q9 SUV
- When
- Second quarter of 2027 (India)
- Where
- India
- Why
- To compete in the ultra-luxury SUV segment against BMW X7 and Mercedes-Benz GLS
Audi Q9 Advantages
Competitor Advantages
Pricing and Positioning
Audi Q9 Advantages
The Audi Q9 is priced from 108,400 EUR, positioning it as Audi's largest and most expensive SUV, targeting the ultra-luxury segment.
Competitor Advantages
Competitors like the BMW X7 and Mercedes-Benz GLS have established themselves in the market with years of local sales history.
Market Entry
Audi Q9 Advantages
The Q9 is set to launch in India in the second quarter of 2027, with local assembly planned.
Competitor Advantages
Established competitors already have a strong presence and customer base in the Indian market.
- Price
- 108,400 EUR (Germany)
- Launch Date
- Second quarter of 2027 (India)
- Competitors
- BMW X7, Mercedes-Benz GLS
- Assembly
- Locally assembled in India
- Segment
- Ultra-luxury SUV
