Archive · 7 Sep 2026
MAGA Merchandise Sales Cool During Trump’s Second Term
MAGA stores sell merchandise supporting Donald Trump and his movement.
Some reports say these stores are having a harder time during Trump’s second term.
Their sales are lower than they were during the election year.
But not every store is struggling.
Seth Hansen runs the Trump Store Branson in Missouri.
He said his store is still doing well.
He said it made seven figures in revenue last year.
Hansen believes some stores may be struggling because they are not run effectively.
Some MAGA merchandise stores are reportedly struggling during Donald Trump’s second term.
Sales have fallen from their election-year peak, according to one store owner.
Seth Hansen said his Trump Store Branson remains profitable despite lower sales.
Hansen said the store generated seven figures in revenue last year.
Hansen argued that some struggling stores may have weak business practices.
- Who
- MAGA merchandise retailers, including Seth Hansen, owner of the Trump Store Branson.
- What
- Sales at some pro-Trump merchandise stores are reportedly declining, although at least one store remains profitable.
- When
- During Donald Trump’s second term; Hansen said his store generated seven figures in revenue last year.
- Where
- Branson, Missouri, including the Trump Store Branson.
- Why
- Sales are below the election-year high, while Hansen attributed some stores’ difficulties to weak business practices.
MAGA Merchandise Boom Is Fading
Some Stores Remain Strong
Current sales
MAGA Merchandise Boom Is Fading
Some MAGA merchandise stores are reportedly struggling, with sales below election-year levels.
Some Stores Remain Strong
Seth Hansen said his Trump Store Branson is still doing good business despite lower sales.
Reasons for weaker performance
MAGA Merchandise Boom Is Fading
The reported decline suggests demand may have cooled after the election-year peak.
Some Stores Remain Strong
Hansen said some stores may be struggling because of weak business practices rather than a broad collapse in demand.
- Business owner
- Seth Hansen owns the Trump Store Branson.
- Location
- Branson, Missouri
- Sales trend
- Sales are lower than the store’s election-year high.
- Recent revenue
- Hansen said the store generated seven figures in revenue last year.
- Store comparison
- Hansen also operates a nearby Jesus-themed merchandise store, but said the Trump store has performed better.
- Hansen’s assessment
- He said some struggling stores may have weak business sense.