Archive · 25 Nov 2025
Zappfresh Expands into Frozen Foods
Zappfresh, a company that sells fresh meat, is trying something new.
They want to start selling frozen foods, including vegetarian options.
This is a big change because frozen foods need special freezers and careful handling.
Zappfresh is investing in new technology to keep the food fresh and safe.
They are doing this even though they have less money than their bigger competitors.
The frozen food market in India is growing fast, but it's also expensive to get into.
Zappfresh hopes that by selling more types of food, they can grow and do better in the market.
Zappfresh is expanding into frozen foods, including vegetarian products, to diversify its portfolio.
The company is investing in IQF technology and cold-chain upgrades to maintain food quality.
Zappfresh's revenue grew by 43% year-on-year in the first half of FY26.
The frozen food market in India is growing at 13-14% CAGR, with a market size of ₹10,000 crore.
Zappfresh faces competition from larger players like Licious, FreshToHome, and ITC, which has recently acquired meat brands.
- Who
- Zappfresh, a Gurugram-based meat brand
- What
- Expansion into frozen foods, including vegetarian products
- When
- Currently in progress, with plans for future expansion
- Where
- India
- Why
- To diversify product portfolio and capitalize on growing frozen food market
- Company
- Zappfresh
- Founded
- 2015
- IPO Status
- Undersubscribed
- Revenue Growth
- 43% YoY (H1FY26)
- Frozen Food Market Size
- ₹10,000 crore
- Frozen Food Growth Rate
- 13-14% CAGR
- Competitors
- Licious, FreshToHome, ITC