Archive · 3 Sep 2026
India PR Industry Linked to $545 Billion Economic Value
A new study looked at how public relations affects businesses in India.
Public relations includes activities that help companies build and protect their reputations.
The study says these activities influence about $545 billion in economic value each year.
This is not the amount PR companies earn.
Instead, it estimates the value connected to stronger brands, investor confidence and handling crises.
Reputation management made up the largest part of the estimate, at $265 billion.
The study also estimated $220 billion from brand awareness and growth.
It found that crises could put about $60 billion in revenue and market value at risk.
India’s public relations industry generated Rs 3,230 crore ($340 million) in FY2026, according to an Ipsos white paper.
The study estimated that public relations influences $545 billion in annual economic value, separate from industry revenue.
Reputation management accounted for $265 billion, followed by revenue sustainability at $220 billion and crisis management at $60 billion.
The crisis analysis reviewed more than 90 major events and estimated $60 billion in annual value at risk.
The research combined a survey of 500 Indian consumers with market, sector-revenue and secondary data benchmarks.
- Who
- The Public Relations Consultants Association of India commissioned the white paper, which was conducted by Ipsos.
- What
- The study estimated the annual economic value influenced by India’s public relations industry and assessed reputation, brand growth and crisis management.
- When
- The findings were revealed on September 2 at Prana 2026; the industry revenue figure covers FY2026.
- Where
- The findings were presented in Gurugram, India, and concern India’s economy.
- Why
- The research aimed to quantify public relations’ broader effects on investment, brand awareness, revenue sustainability and crisis-related losses.
- PR industry revenue
- Rs 3,230 crore ($340 million) in FY2026
- Estimated annual economic influence
- $545 billion
- Reputation management
- $265 billion
- Revenue sustainability and growth
- $220 billion
- Crisis management
- $60 billion
- Crisis events reviewed
- More than 90 major crises over 10 years
- Consumer survey
- 500 Indian consumers