Archive · 5 Oct 2026
Mumbai Mayor Launches Zero-Tolerance Campaign Against Illegal Banners
Mumbai Mayor Ritu Tawde wants the city to have fewer illegal banners and posters.
She says the rules should be enforced throughout the year.
Her campaign connects this goal with using clay idols during the Ganesh festival.
She plans to ask political parties and residents to help.
The civic administration may fine people who put up unauthorised displays.
In serious cases, officials may file police reports.
Approved banners may need a permit number and a QR code.
The city is also considering online applications and a system to respond to complaints within 72 hours.
Mayor Ritu Tawde announced a campaign against unauthorised banners, hoardings, posters and stickers across Mumbai.
The campaign slogan is “Shadu Bappa for 10 Days – Flex-Free Mumbai for 365 Days.”
Tawde plans to seek support from political parties and has written to BMC Commissioner Ashwini Bhide.
Proposed measures include penalties, FIRs in serious cases and possible blacklisting of repeat offenders.
Plans also include QR-coded permits, digital permissions, recycling of seized material and a 72-hour complaint response.
- Who
- Mumbai Mayor Ritu Tawde, the civic administration, political parties and people who put up unauthorised displays.
- What
- A proposed citywide campaign to curb illegal flex banners, hoardings, posters and stickers.
- When
- Announced on October 5, 2026.
- Where
- Mumbai.
- Why
- To address visual pollution and reduce plastic and PVC waste; the article also cites concerns about safety risks from illegal hoardings.
- Campaign slogan
- “Shadu Bappa for 10 Days – Flex-Free Mumbai for 365 Days.”
- Announcement date
- October 5, 2026.
- Displays targeted
- Unauthorised flex banners, hoardings, posters and stickers.
- Permit details proposed
- Licence number, validity details, printer’s name and a QR code.
- Complaint response proposal
- A 72-hour response mechanism for complaints.
- Other proposed measures
- Penalties, FIRs in serious cases, possible blacklisting of repeat offenders, and scientific recycling of seized material.
- Digital permissions
- The BMC plans a digital single-window system for advertising permissions.