Archive · 18 Aug 2025
Royal Orchid Hotels Forays into Upscale Lifestyle Segment
Royal Orchid Hotels is launching a new, fancy hotel brand called Iconiqa.
The first Iconiqa hotel will open near the Mumbai airport in a few weeks.
This new brand is designed to help the company make more money and grow.
The company plans to open many more hotels by 2030.
The new Iconiqa hotels will have cool features like laundry closets in each room.
However, there are other hotels already in the area.
The company is also updating its rewards program to improve customer engagement.
Royal Orchid Hotels is expanding into the upscale lifestyle segment with the Iconiqa brand.
The first Iconiqa hotel near Mumbai airport will open soon.
The company plans to triple its hotel count to 345 by 2030.
Iconiqa hotels will be developed on an ownership or lease model.
The Mumbai Iconiqa hotel is expected to generate ₹100 crore in revenue annually.
- Who
- Royal Orchid Hotels
- What
- Royal Orchid Hotels is expanding into the upscale lifestyle segment with the Iconiqa brand.
- When
- The first Iconiqa hotel near Mumbai airport will open in the next two-three weeks. The company plans to triple its hotel count by 2030.
- Where
- The first Iconiqa hotel is near Mumbai airport.
- Why
- To drive revenue and profit growth.
Hotel Sector Expert
Arjun Baljee, President, Royal Orchid Hotels
Market Saturation
Hotel Sector Expert
Addition of new rooms inventory may depress rates.
Arjun Baljee, President, Royal Orchid Hotels
Demand in Mumbai is only increasing.
- Company
- Royal Orchid Hotels
- New Brand
- Iconiqa
- Location of first Iconiqa
- Near Mumbai airport
- Rooms in Mumbai Iconiqa
- 291
- Estimated Revenue (Mumbai Iconiqa)
- ₹100 crore annually
- Loyalty Program Members
- Around six lakh