Archive · 25 Oct 2025

AMFI Data: Retail Investors Favor Direct Investments

AMFI Data: Retail Investors Favor Direct Investments

Imagine lots of people in India putting money into mutual funds.

The places outside of the biggest cities are called B30 locations, and those places are putting more money into funds.

They like putting money into stocks, which is like owning a tiny piece of a company.

Investors can put money in directly or go through helpers.

Almost half of the total money in these funds is put in directly.

Direct investments are when people invest without a middleman.

People in smaller towns and cities like investing in stocks.

This shows more people are getting involved in investing.

Sources