Archive · 25 Oct 2025
AMFI Data: Retail Investors Favor Direct Investments
Imagine lots of people in India putting money into mutual funds.
The places outside of the biggest cities are called B30 locations, and those places are putting more money into funds.
They like putting money into stocks, which is like owning a tiny piece of a company.
Investors can put money in directly or go through helpers.
Almost half of the total money in these funds is put in directly.
Direct investments are when people invest without a middleman.
People in smaller towns and cities like investing in stocks.
This shows more people are getting involved in investing.
Mutual fund assets from B30 locations grew 2.6% month-on-month.
Assets from smaller towns and cities increased 15% year-over-year.
B30 investors favored equity schemes at 76.6% in September 2025.
27.4% of retail investors opted for direct investment plans.
47.7% of the mutual fund industry's assets were held through direct investments.
- Who
- AMFI data and ICRA Analytics
- What
- Mutual fund asset growth and investment trends.
- When
- September 2025
- Where
- India
- Why
- To understand investment preferences in the mutual fund market.
- B30 Assets MoM Growth
- 2.6%
- T30 Assets YoY Growth
- 14%
- B30 Equity Schemes
- 76.6%
- Retail Investors in Direct Plans
- 27.4%
- Overall Direct Investments
- 47.7%