Infobip Reports Record Black Friday Messaging Surge

Infobip, a company that helps businesses communicate with customers, saw a huge increase in messages sent during Black Friday 2025.

They found that people are using more advanced messaging services like RCS and WhatsApp to shop and talk to brands.

Email is also very popular.

This growth happened not just in North America, but all over the world, including places like Latin America, Europe, and Asia.

Retailers are using these channels to give customers better shopping experiences.

Infobip's technology helped businesses handle all these messages smoothly.

The company's CEO said that brands need to focus on quick, relevant, and personalized interactions to meet customer needs.