Archive · 31 Jul 2025
Harley-Davidson to Debut New Sprint Motorcycle in 2026
Harley-Davidson is bringing back a motorcycle model called the 'Sprint' in 2026.
It's a smaller, cheaper bike designed to attract new riders and expand the company's sales, both in the US and other countries.
The Sprint's name comes from a past collaboration Harley had with an Italian company called Aermacchi.
The company's CEO said that they've designed the Sprint to be profitable, after previous attempts to sell smaller bikes weren't as successful.
The new Sprint is part of a larger plan to strengthen Harley-Davidson's presence in markets where they've had trouble before.
A second new entry-level cruiser is also planned for 2026.
Harley-Davidson is set to launch a new entry-level motorcycle called the 'Sprint' in 2026.
The Sprint revives a model name from Harley-Davidson's partnership with Aermacchi.
The motorcycle is expected to debut publicly in autumn with a starting price under $6,000.
The Sprint is designed for domestic and international markets to attract new riders.
Harley-Davidson plans to release a second entry-level cruiser in 2026.
- Who
- Harley-Davidson.
- What
- Harley-Davidson is launching a new entry-level motorcycle called the 'Sprint'.
- When
- The Sprint is expected to launch in 2026, with a public debut this autumn.
- Where
- Designed for both domestic and international markets.
- Why
- To attract new riders and expand Harley-Davidson’s global presence in the lower-displacement segment.
Company Strategy
N/A
Expanding footprint
Company Strategy
Harley-Davidson is seeking to expand their footprint.
N/A
N/A
- Model Name
- Sprint
- Launch Year
- 2026
- Debut Date
- Autumn (Public)
- Starting Price
- Under $6,000
- Target Market
- New riders and international markets