Patanjali's Initiative Supports Vidarbha Farmers with Fairer Prices

In the Vidarbha region, where farmers face many hardships, Patanjali is stepping in to help.

They've built a food processing unit where farmers can sell their crops directly.

This means farmers get paid more, around 20-30% extra, compared to selling at local markets.

Since Patanjali buys directly, it cuts down on transport costs.

Also, everything from the crops to the finished products stays local, helping the environment.

This creates jobs in the area, giving young people opportunities without leaving their homes.

This is like giving the farmers a better deal and boosting the local economy.